Brand Story – Novilla

The founder “Tony” has been working in the sleep industry since his graduation. He started his career in trading sleep products. As his job required, he traveled numerous times globally to study customers and research markets.

As time went by, Tony‘s study went deep, and his sight reached far. He found mattress is a vital part of the sleeping environment. It was hard, unfortunately, in many cases for people to choose a suitable mattress. Uncomfortable mattresses were causing sleep issues. People were suffering from insomnia caused by mattresses. Insomnia became a worldwide issue, and various diseases caused by insomnia had seriously affected people's health.

The founder felt distressed and anxious that so many people are troubled by insomnia and are in pain. Deep in his heart, a sense of mission was rising and a voice was calling on: as a practitioner in the sleep industry, I have the ability and responsibility to let them eliminate insomnia and regain their health.

To solve this problem, Tony decided to start with mattresses that he is very familiar with. During that period, several questions were hovering in his mind: How can people choose a comfortable mattress more easily? How to make it easier for people to get quality sleep? What may affect people’s sleep quality?

As his thoughts went deeper, he found that existing methods would not give answers to these questions. In July 2011, after years of accumulation, he created SweetNight. SweetNight aims to build a unique sleep ecosystem that integrates resources in the sleep industry and perfects the sleep industry chain so that higher quality and more humanized mattress products can be offered and it will be easier for people to get tight sleep.

He had since then set the goal to make SweetNight a leading brand in the sleep industry and serve people worldwide. With this mission, he stepped on a challenging road...

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